For 12 years, Geison Moura led the line with at least 146 appearances and 89 goals, for clubs all around the world. Starting in Brazil at Esporte Club Bahia and making stops in Singapore, New Jersey, Ft. Lauderdale and Minnesota - Geison led the life a professional footballer and knows what players and clubs need to look good and feel good. His company, Stimulus Athletic, is now one of the leaders in customized sports apparel and is our Business Spotlight of the week…

Everyone loves a good origin story; can you tell me why you wanted to start Stimulus Athletic and how that came about?

Back in my playing times, I was always very active in the community coaching camps and doing team appearances and I remember hearing from coaches how they always struggled with uniform providers. So, I decided that the day that I retire from playing I was going to create a brand that would offer easy to order high-quality custom uniforms at affordable prices. And that's what we did!

An interesting story about my first order. From the get-go giving back has been at the core of who we are and what we do. So, before I had made any sale, I went to a local store, bought 400 dollars’ worth of sports equipment, and took it to a very underprivileged community in Brazil (where I was born). I ran a full-day of soccer camp and distributed the equipment as our first give-back initiative. Then when I got back to the house, I had a message from a very close friend saying that the school he coaches for had approved him to buy their uniforms from Stimulus. It was our very first order! We didn't have our factory fully lined up yet. I have jerseys coming from one place shorts from another place it was crazy. But we managed to deliver all the uniforms. Fast forward to today we have provided uniforms for thousands of athletes and had the privilege of helping a lot of people along the way.

Geison has made it a point to Give Back to his home country of Brazil, where he distributes soccer equipment and hosts soccer camps for underprivileged children.

I'm most familiar with your work for MPLS City, what are a few of your favorite shirts you've done for them and what other clubs have you worked with?

My favorite designs from MPLS City are always their latest. Their ability to show who they are where they’re from and what they stand for through their amazing designs it’s unbelievable. We are really lucky to work with them.

What aspects of style and design influence your work? While some clients may have some creative ideas of their own, how often do teams say "I dunno, what do you think would look cool?"

We have a very creative designer that has implemented a great process to help clients formulate their unique designs.

From MPLS soccer kits to warm-ups for Karen Football Association, Stimulus provides a large selection of apparel for customization.

Do you cold-call soccer clubs to see if they need a shirt done, or do they come to you? What has been the most effective way of generating new clients?

Most of our clients have come to us from word of mouth.

Aside from shirts, what other articles of apparel do you produce? Do you make items outside of the soccer world?

Aside from game uniforms (jerseys, shorts, and socks), customers can choose from a variety of custom products such as jackets, hoodies, pants, backpacks, and more. My background is soccer and that's the reason I got into this business, so naturally, most of our clients are soccer clubs. However, we have been growing in other sports as well including Basketball, Baseball, and Ultimate Frisbee.

What is Stimulus up to next – are there any innovations we have to look forward to?

We are currently working really hard to develop one of the most innovative kit designers. Our easy to use platform will allow customers to create stunning uniforms exactly the way they want. By adding as many logos as they wish and choosing from a huge variety of cool patterns, styles, and colors, our kit designer will make any team look like pros!

No more emailing that one guy you know who can do 3D .ai renderings - you can do this on your own!

To check out more gear from Stimulus or to get a quote for your club, check them out here: https://www.stimulusathletic.com/