Protagonist Soccer's Most Investable Soccer Clubs 60-51
This article is the next series of Most Investable Soccer Clubs as ranked by Protagonist Staff. For the first 10 of this list AND the rubric used to construct it, please head here.
60. Northshore United FC (GCPL)
Covington, Louisiana is a small town, but it’s soccer scene is buzzing and behind that is Northshore United FC. This club launched in 2017 with a slick brand and then joined the GCPL in 2018. Currently NUFC operate a first team in the GCPL and an academy club in GCDL, the academy branch of the GCPL. The club offers many of its off season collegiate athletes an opportunity to compete at a high level that helped push them to finishing in first place in the central division in 2019. With the league's connections to NISA could offer an alternate route to professional soccer and the idea of fitting into a pro/rel system is very real for the various clubs in the multiple Nisa affiliated leagues and only makes the investment worth that much more.
59. Temecula FC (NPSL)
Coming out of Southern California, Temecula FC has participated in the NPSL since 2014. The Quails, the California state bird, has become synonymous with the club and Its supporters, the Dirty Birds. This long time NPSL side has offered a platform for many talented players from Southern California. They have promoted into other teams, offered strong competition for the region and continue to help develop the youth in the community. The club also has strong connections with multiple European clubs and UEFA Pro Licensed staff. This strong local foundation would fit perfectly for a big investment which could offer a professional spotlight to the many talented players and organizations in the surrounding cities.
58. Manhattan Celtic (Cosmo)
There is no regional league in the United States more under appreciated than the Cosmopolitan League in New York City. The league has fostered New York’s soccer talent over hundred years and while Manhattan Celtic has only been around for the last 20 of those years, the soccer landscape in New York is ripe for more investment. New York has two MLS sides, a new USL side, and two NISA sides, but considering the city has a population of 8.4 million, there’s plenty of market to carve out a space for another club on the rise. Manhattan has the look and name of their more well-known and established big brother club in Scotland and are unabashedly proud of their connections to the club, seeing their club as following in its massive footsteps. Unlike many clubs, who are “clubs” in name only, MC has a host of teams that play under the label, including a women’s side. Investment into a club like Manhattan Celtic would be a long-term approach, with the club playing in a highly competitive, but highly regionalized league. However, you couldn’t beat the market of NYC, just waiting for it’s attention to be captured by the newest, shiniest, well-run soccer club.
57. High Desert Elite FC (NPSL)
What makes High Desert Elite important is how it connects the surrounding community. The desert is almost an isolated community, so it was important for the club to provide a space for the players and fans of this very large region of Southern California. The club played its only season out of Adelanto Stadium, a once minor league baseball stadium that underwent a few adjustments for soccer and could continue to be modified, creating a destination for soccer. There is also a strong desire for sport in the desert community, because there simply aren’t other nearby sports. This fandom showed through during the clubs inaugural year where they had more fans in their stands then most of their local competitors. While young, this organization has begun to plant some strong roots that are backed by a strong brand.
56. Lansing Common FC (MWPL)
Of all the teams on this list, Lansing Common has the shortest track record of them all, forming in late 2019 by a group of former Lansing Ignite supporters. The team formed as a non-profit and started selling memberships to fund their club. And though the club has yet to play a single match, their approach to technology (website design, social media) certainly hints that the club is a well-run and organized group of people. The team quickly joined the rapidly-growing regional powerhouse Midwest Premier League and is set to kick off play in 2021. If the club can connect with the now-orphaned fan base of Lansing Ignite, they have a ready-made supporter culture that is sure to be successful. With the exit of Ignite, the market is primed for a club to take over the city and shine. If you’re an investor, you have to be interested in this sort of situation. Michigan is soccer-rich and the potential reward from marking out a claim now could be worth every penny.
55. New Jersey Teamsters FC (NISA Nation)
So let’s be fair to the Teamsters, starting a team from scratch is not easy. The Geraldinos may be savvy enough to know investing in soccer makes sense, but they still have a lot of lessons to learn - lessons that will be learned over time as they progress towards their goal. The New Jersey market could definitely use a high-profile club committed to being FROM New Jersey, as compared to some MLS clubs that pretend they play in New York. New Jersey is a soccer-rich state with lots of talented players who want to develop their talents in-state, NJT can certainly grow into being that type of destination. Teamsters would definitely benefit from investors that see the value of what they’ve built already and bring a vision and direction to where the team COULD be moving forward. Investing into a potential NISA club is a smart investment in our book, especially given the rise of the league over the last year.
54. Louisiana Krewe FC (GCPL)
We’re obviously biased to write about a club that has worn our logo across their chest. But let’s highlight the aspects of this club that make them a great investment. The team has been playing in the Gulf Coast Premier League since 2018, which offers a great opportunity from an investor perspective, given the relationship with NISA (which several other leagues offer as well). The team has been instantly successful, making it to the GCPL semifinals its first season and qualifying for the 2020 US Open Cup (which was sadly cancelled), though they will be playing in the 2021 version of the competition. The Krewe also participated in the NISA Independent Cup this year, further putting their name on the map. The club has had great success in finding corporate sponsors and have the look (both in crest design and color choices) of a professional operation. Playing soccer matches in Lafayette, Louisiana may seem a stretch for some, but the reality is that the American south is becoming a hotbed of soccer talent and club development. Lafayette is only 2 hours away from New Orleans, which is the home of another GCPL opponent.
53. Michigan Jaguars FC (UPSL)
The Jaguars are one of the largest organizations in this entire list. They offer multiple teams throughout multiple areas of Michigan. From both Boys and Girls academies, which compete in the MLS system and Girls Academy respectively, to the first team, which was launched in the UPSL in 2018. This pipeline from the youth teams into the first team will help develop a soccer culture from one generation to the next. Seeing as this club is already operating as a successful organization, the investment would help add fuel to the fire allowing the plans for growth to happen at an accelerated pace.
52. Bugeaters FC (N/A)
When Bugeaters FC announced their existence, there was a massive splash as Jonathan Collura’s branding and social media savvy sparked excitement across the lower league American landscape. The intellectual property and branding, the connections in the soccer world, and Collura’s leadership are massive pros that any investor would be interested in buying into. The negative is that Collura has competition for the hearts and minds of Nebraska, with Union Omaha popping up and, unlike Bugeaters, UO just played a season (whether that’s ethically right or wrong) through the pandemic. As an independent, Bugeaters has the space to join a league and make headlines, which a prospective investor could definitely see as a positive. Multiple amateur (UPSL and NPSL) and at least one professional league (NISA) would certainly be game to have them join. The rumored Great Plains League wing of the GCPL has yet to form in any real way, but that’s always been the expected destination of the very much desired Bugeaters.
51. Sporting AZ FC (UPSL)
Few teams in grassroots soccer have the pedigree and track record of Sporting AZ FC. The team is over 30 years old, founded in 1989 as the Phoenix Hearts, and has played in AT LEAST six leagues under five different monikers. The team has consistently turned out Phoenix soccer talent over the years and is a highly competitive team in the UPSL. Obviously, being in Phoenix, the Rising are the top draw, but the city is full of soccer talent and there’s a place for a second strong team. MLS is nowhere near, with LA being the closest option. The negative to all that room to grow is that most leagues don’t have any nearby competitors to match up against. Travel will always be a problem for a club from Phoenix.