Including Non-English Speakers in the Conversation

There has been a fundamental problem in most of American soccer for years. It hasn’t been corrected and continues to plague the American version of the game. It’s the lack of connection to a massive section of this country’s soccer fan/talent base – Spanish-speaking soccer players, typically of Mexican-American descent. It’s a blind spot incomparable in professional sports, because, on average, Latin American immigrants and their children, are overwhelmingly soccer fans. The love soccer is a key aspect to their heritage and social identity, yet the American leagues, broadcasts, and even the federation, have ignored this significant part of the country.

So it’s thrilling to see one of the amatuer leagues we cover begin to step up in a real way. Earlier this year, I began to notice that all of the press releases from the UPSL were coming in both Spanish and English, as separate emails. So I reached out to Dennis Pope, Communications Director for the UPSL, to learn more about it.


So can you discuss the new approach we've seen from the UPSL providing spanish language press releases? What sparked it and when did you implement it?

Not much to discuss, really. There was a clear need to do it, going back to before 2019 even, and so I made sure the Management Team brain-stormed it in January during the UPSL's Annual General Meeting at the USC Convention in Baltimore. We first implemented in late February with the announcement of the UPSL MVP and All-UPSL teams.

How does that work? Do you have an inhouse translator?

We go outside for the translation. There's a number of good options available, but we've made a good relationship with a translator using a third-party app.

 While the UPSLenespanol twitter account exists, it's pretty sparse. Any thoughts or plans  on building up the spanish social media?

That's part of the initiative moving forward. We're currently looking for the right candidate to run that account while adding an UPSLespanol Instagram account. 

Do you think there's a significant market for non English content?

There's a MASSIVE market for non-English content. Southern California, the Southwest, Texas, Florida are all brimming with Spanish speakers looking for native content about the UPSL. It's our job, as a league and a league communications department, to support that as best we can with the resources we have available. 


It’s thrilling to see a league taking the right steps in growing their appeal and connection into a market ignored by everyone else, even the federation! The UPSL deserves massive props for doing this and it certainly sparks hope that others will follow their lead and begin to focus on the Spanish-speaking audience that’s hungry for soccer.

On a side note, expect something similar from our site soon.

- Dan Vaughn

 

A Letter from The Editor Regarding COVID-19

Hey Everyone,

I’m sure most of you are freaked the fuck out with what’s happening across our country. It’s hard to even be online at times, with the amount of bad news that’s hammered into my head every day. Things are going to get a lot darker before they get better. And though some of us will die, most of us (in fact, a large majority) will live. So we need to keep our heads up and keep moving.

We’re a soccer website, so maybe we aren’t the most important part of your online experience, but you are reading this, so we matter at least a little. Last week, when all the dominos began tipping and each league shuttered for the month, I considered shutting the site down. It’s hard to want to write about a sport, when life/death struggles are happening all around us. But maybe that’s why we need to press on. Because it sucks to be online right now, it sucks to have to work (if you have to, trust me, I feel your pain), it sucks to be cooped up at home, life just sucks right now. And maybe an article about your favorite sport or club gives you a tiny bit of light on a cloudy day.

I will warn you, production will slow, but all the writers are dealing with the same crap you are. Some of us are working, but consumed with stress and concern about contracting this virus. Some of us will get sick or deal with a family member getting sick. We’re just like you and when something bad happens, we’ll step away to deal with it. But we’ll work together to try and produce the best soccer content we can during this shitty shitty period of our lives.

I hope at the end of all this, we’re all still standing. And, if we aren’t, we’ll write a great eulogy for whoever we’ve lost. We love so much of the grassroots soccer world - the fans, the players, the clubs, the trolls, the zealots, the anti-MLS people, the pro-MLS people, the Eurosnobs, every single one of you, but, most of all, we love the game. And the game will kick off again soon enough. We just have to ride this out. Stay safe, we aren’t going anywhere.

Dan Vaughn

Editor

Protagonist Soccer

COVID-19 Impacts Bugeaters FC

In a statement put out by club chairman Jonathan Collura, Bugeaters FC have decided to cancel club tryouts and are considering cancelling their entire 2020 season.

“In light of the expanding COVID-19 pandemic and escalating situation, we have made the decision to cancel tryouts.  Refunds are being issued to all who signed up. Further, we are evaluating if a season is even possible in 2020 given the timing and potential financial impact on the community.  We are in the key months of preparation and believe this time is needed by all of those involved to focus on safety. We think that this plan is common sense and want all involved to stay safe. Thank you to all of you who support Bugeaters FC.”

This is in line with what is happening all over the sport as multiple leagues, MLS and USL, have decided to delay matches for at least a month and the NBA has cancelled their entire season. What impact the pandemic will have on grassroots soccer and the US Open Cup is unmeasurable so far, but the economic devastation will be severe. Now is a good time to buy a kit or a scarf from your favorite club. Stay safe, everyone.

- Dan Vaughn

For more on the coronavirus pandemic, check out this article from yesterday.